Sample blog post
In today’s constantly changing technological world what is popular to each generation is of importance to any company to stay relevant and reach all possible demographics. Marketing can only go as far as the platforms you use reach as well as who the content you put out appeals to. Some companies choose to pay for Google Adwords, Google will search out your target audience, or you, the business can look at your customer base and use current platforms to reach those people as well as people who are being forgotten by algorithms. If you are marketing to tech companies, you have a wide demographic range to appeal to, Gen Z, Millenials, Gen Y, and Baby Boomers. Prevalence on Facebook will not be appealing to the Gen Z’r who might need your product in 3-4 years, where as advertising on TikTok and making a viral video may not reach the Baby Boomers, every company needs a fine balance, and the right person to do that. Parents often ask their children for assistance with technology, what if a small business needs a services and is unaware of it due to a minimal presence in the lives of those around them. Millennials try and keep up with the ever changing technology and app scene, they will also see advertising and marketing done through apps such as Snapchat and Instagram. We can’t forget the older millennials who hold on to Facebook despite it’s dying platform, we have to appeal to them as well.
Take a moment to think about your newest service offered? How was it marketed? Did you use all social media options available, was it marketed in a way that made people get excited and want to share it? Did it reach all current generations?
Here are some statistics for current number of users of popular apps in 2019:
LinkedIn: over 610 million total members
Indeed.com: 250 million unique users monthly
Facebook: 2.45 Billion monthly active users
Youtube: 1.9 Billion users
Instagram: 1 Billion monthly active users
TikTok: 1 Billion users
Tumblr: 555 million monthly active users
Twitter: 320 million monthly active users
We cannot forget the importance of word of mouth marketing, and the best way to do that is by providing good services and getting people excited about our business and how it can help the people they know. Encouraging use of social media as additional free marketing will help our business move forward using word of mouth. When a company uses current customer base, meetings, outreach, blogging and social media combined, they can reach the clients they want to attract and some unexpected clientele. When we make compelling content that we would like to see, it will draw in the consumer and make them want to know more about our foundation. We provide compelling information with a solution our company can provide.
Leave a comment below and join the conversation! Follow me on social media at the links below.
Yours in marketing,
Ashley Lynn Barnes.
www.whimsyfai.com (Mature content warning: 18+ recommended age)
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“Linked in: 610 million members” : https://99firms.com/blog/linkedin-statistics/
“Indeed.com: 250 million unique users monthly” : https://ca.indeed.com/about
“Facebook: 2.45 billion active monthly users” : https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
“Instagram: 1 billion monthly active users” : https://instagram-press.com/our-story/
“TikTok: 1 billion users” : https://www.cnn.com/2019/06/20/tech/tiktok-bytedance-users/index.html
“Tumblr: 555 million active users” : https://makeawebsitehub.com/social-media-sites/
“Twitter: 320 million monthly active users” : https://makeawebsitehub.com/social-media-sites/
“Youtube: 1.9 billion users” : https://www.oberlo.com/blog/youtube-statistics/amp